by Steve Spillman | Mar 28, 2016 | blog, Writing |
Two recent events reminded me of the profound legacy a book can leave. First, I finished When Breath Becomes Air, a book by the gifted neurosurgeon Paul Kalanithi. Paul died of lung cancer last Spring, at the age of 37. When Breath Becomes Air was published...
by Steve Spillman | Feb 2, 2016 | blog, Seven Questions |
Question 6: What is my publishing budget? Publishing costs money. Have you created a budget for the financial investment of bringing your book to market? Professionally publishing, printing, distributing, marketing, and selling a book can cost $20,000 or more....
by Steve Spillman | Jan 28, 2016 | Seven Questions |
Question 6: What is my marketing plan for this book? Marketing your book isn’t your publisher’s job alone – it’s yours too! How will you market your book and yourself? The first thing I ask new authors is, “Who is your audience?” They often...
by Steve Spillman | Jan 26, 2016 | blog, Goals, Seven Questions |
Question 4: What am I doing now to build my audience? Don’t wait until your book is published. You need to begin building your audience now, whether it’s through a blog, Social Media, public speaking, church groups or all of the above. First-time authors...
by Steve Spillman | Jan 21, 2016 | blog, Seven Questions |
Question 4: What do I expect my publisher to do for my book and me? Your publisher should not only create a professional, attractive interior and cover, they should also make sure your book is available to major sales channels and on major platforms that promote...
by Steve Spillman | Jan 19, 2016 | blog, Goals, Seven Questions |
Question 7: Have I chosen a publisher? Choosing the right publisher can, and often does, mean the difference between the success and failure of your book. Just like you shouldn’t wait until your book is in print to begin marketing, you shouldn’t wait until your...
by Steve Spillman | Jan 14, 2016 | blog, Seven Questions |
Question 2: What are my goals for this book? What first went through your mind when you began writing? Do you have a special story to tell or a message to share? Take some time now to think about and write down your book goals. Public Speaking or Ministry Did you know...
by Steve Spillman | Dec 31, 2015 | blog, Choosing a publisher |
First of all, you need to partner with a publisher, a real publisher. Today the publishing world wants you to think you’ve got two options, “traditional publishing” or “self-publishing.” “Traditional publishing” means that a “traditional publisher” offers you a...
by Steve Spillman | Nov 25, 2015 | blog, Choosing a publisher |
A while back I had a conversation with a friend, also in the publishing business. He asked me about True Potential and what made us different from other Christian publishers. I don’t know everything about other Christian publishers. I’m sure they’re...
