by Steve Spillman | Feb 19, 2013 | blog, Writing |
I received a manilla 8 x 10 envelope in the mail from a close friend of mine this week. Inside was another manilla envelope, self-addressed and postage paid, along with an introduction letter (I’ve known her all her life), a one page bio (I’ve known her...
by Steve Spillman | Jan 29, 2013 | blog, Marketing |
The best way to spread a virus is through sneezers. Sneezers are people who infect others with whatever they’ve caught. Although the analogy sounds a bit gross, that’s exactly what you ought to be looking for as you reach the world with your message...
by Steve Spillman | Jan 8, 2013 | blog, Marketing |
‘How-to’ is a pretty popular topic for Social Media. I Googled some of the big ‘how to’s’ this morning: “How to Blog” – 5.1 billion search results; “How to use Facebook” – almost 8 billion search...
by Steve Spillman | Jan 7, 2013 | blog, Marketing |
What does it mean to ‘reach the world’ with your message? Whether you’re a writer, teacher, preacher, speaker, entrepreneur or fundraiser, ‘reaching the world’ means touching your widest possible audience, effectively, with your message....
by Steve Spillman | Jan 1, 2013 | blog, Choosing a publisher |
“Reach the World”. That’s our tag line at True Potential. What does that mean exactly? Is it just a snappy tag to keep our logo company or do we really believe it? Can we reach the world? Can we help you ‘reach the world’? We believe we...
by Steve Spillman | Dec 30, 2012 | blog, Books |
In my business planning for True Potential Media in the new year and the goals I was setting (revenue, expenses, net profit, etc.), it occurred to me this morning to ask God what He would have me do in the business, what His goals were for the business in the new...
by Steve Spillman | Sep 3, 2012 | blog, Goals |
I woke up Saturday morning facing September. That means way more than half the year is already behind me and way less than half is ahead. Being a recovering procrastinator, September One is my wake call. It’s my time to consider all those BHAGS (Big Hairy...
