by Steve Spillman | Feb 13, 2014 | blog, How to write a book in 30 days |
Now that you’ve got your PostIt notes or index cards arranged in a logical progression, like stepping stones leading down the path you want to take the reader, it’s time to put those ‘stepping stones into an outline. An outline is basically arranging your ‘stepping...
by Steve Spillman | Jan 30, 2014 | blog, How to write a book in 30 days, Writing |
Last week we talked about getting our ideas out on paper via our ‘analog modular capture and recording system’ … otherwise known as PostIt® notes! You can click here for an image of my notes for the upcoming book ‘Write a Book in 30 Days’ – I’ll be doing this right...
by Steve Spillman | Dec 15, 2013 | blog, Goals, Marketing |
I communicate with a lot of authors and soon-to-be authors each week. We talk through strategies and ideas on how best to share their work with readers, we talk about the state of the publishing industry, Christian publishing in particular, and how technology has...
by Steve Spillman | Nov 30, 2013 | blog, Books, Writing |
I wanted to give an early Christmas gift (or maybe just a few ideas for your own Christmas list). I have a lot of books on the rules for writing and the business of writing, but my favorite books on writing have always been on the craft of writing – the magical,...
by Steve Spillman | Nov 24, 2013 | blog, Marketing |
We’re coming into Thanksgiving week. We all have plenty to be thankful for. If you’re an author, you’re living in a time of history when it’s never been easier to reach the world with your message; that in itself is plenty to be thankful for!...
by Steve Spillman | Nov 16, 2013 | blog, Books, Marketing |
Last week we talked about how to use Facebook to engage your readers and ultimately sell your book. Today we’re going to focus on the other Social Media giant, Twitter. Twitter has about 500 million active participants, but unlike Facebook many folks new to Social...
by Steve Spillman | Nov 9, 2013 | blog, Books, Marketing |
This week’s Author Tips is filled with rich content to help you either get started or substantially grow your Facebook audience. You may be tired of hearing it, but Facebook is the Social network. The platform has around 1.2 billion members and many of them may be...
by Steve Spillman | Nov 2, 2013 | blog, Books, Marketing |
* Just a note about the difference between marketing and sales: marketing is making others aware of your book; sales is actually selling your book. What we’ll be discussing the next few weeks (and last week) is marketing. You’ve got to reach your audience before you...
by Steve Spillman | Oct 26, 2013 | blog, Marketing |
Last week I gave you an assignment – identify your reader (singular). How did it go? Did you have any trouble narrowing your audience down to one? Folks in the marketing biz call this one perfect reader an ‘avatar’ (not the movie kind) because this one ‘avatar’...
by Steve Spillman | Oct 10, 2013 | blog, Marketing |
How do I find my book’s potential audience and how do I reach them? Remember last week we talked about how technology has changed the publishing world. The publishers, distributors and bookstores aren’t in control anymore. The consumer (your reader) determines which...
