by Steve Spillman | Aug 29, 2016 | blog, Marketing |
Your existing readers and fans are your key to finding new readers and fans. Don’t ignore, them, enlist them! The biggest challenge authors face is getting the attention of potential new readers. According to market research firm SJ Insights, the average American is...
by Steve Spillman | Aug 4, 2016 | blog, Writing |
The future of Christian publishing should be considered on two levels: Technology and Ideology. This is part 2, of a 2-part post on the future of Christian publishing. Click here to read part 1. Ideology The major difference between Christian publishing and secular...
by Steve Spillman | Aug 3, 2016 | blog, Writing |
The future of Christian publishing should be considered on two levels: Technology and Ideology. In this post, part 1, we’ll discuss technology. Technology The future of Christian publishing is, technically (referring to technology, not homogeny) the same as the...
by Steve Spillman | Jun 10, 2016 | blog, Books |
Sherrie Rice Smith, R.N and Charity Kayembe, Ph.D. True Potential welcomes Sherrie Rice Smith, R.N and Charity Kayembe, Ph.D. authors of EFT for Christians: Tapping into God’s Peace & Joy. The manuscript has already received endorsements from the natural health...
by Steve Spillman | Jun 7, 2016 | blog, Marketing |
I spoke with a self-published author last week. A friend in the industry recommended us because he was frustrated by some of the natural limits of self-publishing. Being self-published, the author lacked “trade distribution.” His perception was that having a...
by Steve Spillman | Jun 1, 2016 | blog |
I received a notice today from Send the Light Distribution: “We are saddened to announce that effective with the date of this letter, we are putting our company in receivership because we have run out of funds to be competitive with the current supply chain for...
by Steve Spillman | Jun 1, 2016 | blog, Books |
We’re excited about the book agreement we’ve just signed with popular (and prolific!) author Jeff Kinley. Face to Face: Engaging God in True Worship is expected to launch for the 2016 holiday season. Jeff, a full time author and speaker, has written 24...
by Steve Spillman | May 24, 2016 | blog, Books, Writing |
I purchased another book this week. The Third Wave: An Entrepreneur’s Vision of the Future by Steve Case. I don’t know if the name Steve Case rings a bell with you. Maybe you remember. “you’ve got mail.” Steve founded America Online (AOL), the service that got America...
by Steve Spillman | May 18, 2016 | blog, Writing |
I received a letter the other day from a man in prison. We receive them fairly regularly; prisoners are allowed to write to request books. Since they’re not allowed to contact the authors directly, the letters come to us. Jesus had something to say about showing mercy...
by Steve Spillman | May 10, 2016 | blog, Books |
I’m excited about going to print this week with an inspiring new book by an author with a gift for story telling. The publishing process has been an exciting, rewarding journey for our new author and for us as a publisher. Not only has the author participated in...
