by Steve Spillman | Nov 2, 2013 | blog, Books, Marketing |
* Just a note about the difference between marketing and sales: marketing is making others aware of your book; sales is actually selling your book. What we’ll be discussing the next few weeks (and last week) is marketing. You’ve got to reach your audience before you...
by Steve Spillman | Oct 3, 2013 | blog, Books, Marketing |
Last week we talked about how technology has allowed (really forced) two fundamental shifts book industry landscape: 1) Technology has allowed the content creator (the author) direct access to the content consumer (the reader) and vice versa. 2) Technology has changed...
by Steve Spillman | Sep 26, 2013 | blog, Books, Marketing |
So, if I don’t rely on bookstores to sell my books, on whom do I rely? Your audience. Remember, you’re trying to reach your book-buying audience, not distributors, bookstores or even Amazon, they’re all just links in the chain that tie you to (or keep you from) your...
by Steve Spillman | Feb 28, 2013 | blog, Books |
I was talking to a book publisher friend of mine in the UK this morning and I told him that our business really shifted a few years ago from publishing books to telling stories. We publish books, lots of them, but that’s not our business. Our business, whether...
by Steve Spillman | Dec 30, 2012 | blog, Books |
In my business planning for True Potential Media in the new year and the goals I was setting (revenue, expenses, net profit, etc.), it occurred to me this morning to ask God what He would have me do in the business, what His goals were for the business in the new...
