by Steve Spillman | Jun 19, 2022 | blog, Marketing, Seven Questions |
How We Turned a Paper Shortage into an Amazon Bestseller This was the email I received from our major printer at the end of February. “Keeping up with the rising cost of materials, especially paper, has been challenging in the current market. Due to extended turn...
by Steve Spillman | Jan 27, 2022 | blog, Marketing |
Publishing your book doesn’t guarantee that people will buy it. 1. You haven’t finished writing it. Really? Of all the authors I spoke with who were “working on their manuscript” a year, or two ago, you’d be surprised how many of those authors are still “working on...
by Steve Spillman | Oct 10, 2018 | blog, Marketing |
“All things being equal, people do business with, and refer business to people they know, like and trust.” Bob Burg – Endless Referrals People buy books from people they “know, like and trust.” That known, liked and trusted person can be you, the author (that’s...
by Steve Spillman | Nov 17, 2017 | blog, Books, Marketing |
Publishing the One New Man Bible William (Bill) Morford has written four successful books (we’re releasing the fourth next month). But the most successful, by far, is the book he didn’t write. Bill Morford is the translator and editor of the One New Man...
by Steve Spillman | Oct 19, 2017 | blog, Marketing |
I had dinner last night with a couple who had some questions about the publishing process and what it would take to succeed as authors. He was a ministry professional and she was was a business professional, but still deeply involved in ministry. What I appreciated is...
by Steve Spillman | Jul 21, 2017 | blog, Books, Marketing |
Sherrie knows how to sell books Sherrie Rice Smith is a retired nurse (RN). She has more than four decades in nursing, which includes work in medical-surgical, home health, and hospice care. Sherrie is also an authority in the field of “Emotional Freedom Techniques.”...
by Steve Spillman | Mar 28, 2017 | blog, Books, Marketing |
I used to travel more than I do now. I’ve spent a lot of nights, more than I wanted to, in hotels. When you spend the night in hotels regularly you develop favorites. The “frequent stayer” reward programs do their best to garner loyalty to their brand. But I preferred...
by Steve Spillman | Feb 16, 2017 | blog, Marketing |
True Potential author Lenore Schur (It’s All About the Heart) had a book signing recently. I asked her to share the experience, what went well, and what she might do differently at future books signings. I’ll share her thoughts here for inspiration. You can take away...
by Steve Spillman | Feb 8, 2017 | blog, Goals, Marketing |
Here’s a question: “How do I share my story with a former President?” Here’s an answer: Have something relevant to say, that’s of interest to who you’re trying to reach, and then simply ask. True Potential author Darlene Nixon is the Executive Director of...
