Did you know 90% of self-published books sell fewer than 100 copies?

About 50% of those sell fewer than ten. And one in five don’t sell any copies at all.

Of the 10% of self-published books that sell more than 100 copies, the average number sold is around 250.

Of the 5% of books that sell more than 250 copies, about 80% will still not exceed 500 copies.

If my math is correct, this means only about 1 in 1,000 self-published authors will sell more than 500 copies over the lifetime of their book.

Wow!

Self-publishing companies don’t perform much better.

Their job is to produce your book—not to sell it. They’re in the business of selling author services, not books.

How do I know self-publishing companies aren’t focused on selling books? They openly admit it!

The world’s largest Christian self-publishing company, Xulon Press, states on its website: “Since 2001, Xulon Press has published more than 20,000 unique book titles. More than 1,000,000 copies of Xulon Press books have been printed and sold.” (https://www.xulonpress.com/about-xulon-press/)

Let’s break that down: that’s an average of 50 copies sold per title—from the biggest Christian self-publishing company!

Here’s the sad reality: Xulon charges more for publishing services than True Potential and delivers less, yet the vast majority of Xulon books still fall into the 90% that will never sell 100 copies.

Again … wow!

We’re not Xulon, and we’re not a self-publishing company.

Since our start in 2005, True Potential has published about 300 titles for Christian ministry and business authors. We hit the milestone of one million copies sold several years ago.

At True Potential, our job is not just to publish your book (through editing, design, printing, and distribution) but also to help you sell it.

Our promise isn’t just to help you create a great book; it’s to help you reach the world with your message.

Part of that promise includes giving you the tools and resources to hit your first sales milestone of 1,000 copies. That achievement would place your book in the top 0.1% of all self-published books.

If you think traditional publishing is your only path to success, consider this: only about 34% of books published by major traditional publishers ever reach 1,000 copies sold.

Now, we can’t guarantee that your book will sell more than 1,000 copies—but we can promise to provide a proven path, along with the resources to help you succeed. Our track record of helping authors achieve and surpass this milestone speaks for itself.

If you’re a Christian ministry or business professional with a desire to reach the world with your message, I’d love to talk with you about how we can help bring your book to life.

Click the link below to schedule a free consultation. There’s no obligation, and just for scheduling the call, I’ll send you a complimentary copy of my book, Seven Questions You Must Answer Before Publishing Your Book.